Assignments

1. Conduct your Market Research and prepare a brief document (2-3 pages) that summarizes your findings. Specifically the document should include:

   • a description, numbers of your target market, and your geographic focus
   • market demands and market share
   • identify strengths, weaknesses, opportunities, and challenges
   • service and/or product pricing
   • distribution channels, including how you will position your product/services

   For a guide on conducting Market Research please see Guide to Market Research Analysis (.doc).

2. Develop a first draft of a marketing plan and write out some ideas for promotional materials. Please use the Marketing Plan Outline (.doc) as a guide for preparing your Marketing Plan.

When you have completed these assignments, please discuss them with your technology transfer center officer and other content experts for feedback and comments.