Áèçíåñ-ïëàí - Ñòðóêòóðà áèçíåñ-ïëàíà
Ïðèìåð ñòðóêòóðû áèçíåñ-ïëàíà èííîâàöèîííîãî ïðîåêòà
ÂÂÅÄÅÍÈÅ ································································································································3
ÐÅÇÞÌÅ (EXECUTIVE SUMMARY) ·····························································································3
ÑÒÐÀÒÅÃÈß ·······························································································································5
ÐÛÍÎÊ ······································································································································6
ÎÁÙÈÅ ÕÀÐÀÊÒÅÐÈÑÒÈÊÈ È ÒÐÅÍÄÛ ·····················································································6
ÎÁÚÅÌ ÐÛÍÊÀ È ÒÅÌÏÛ ÐÎÑÒÀ ······························································································7
ÎÁËÀÑÒÈ ÏÐÈÌÅÍÅÍÈß ··········································································································7
ÎÏÈÑÀÍÈß ÊÎÍÊÓÐÅÍÒÎÂ ······································································································8
Ïðÿìûå êîíêóðåíòû ·············································································································8
Îïîñðåäîâàííûå êîíêóðåíòû ·······························································································8
Êðóïíûå êîíêóðåíòû ············································································································8
ÄÈÑÒÐÈÁÓÖÈß ·························································································································9
ÌÅÍÅÄÆÌÅÍÒ È ÏÅÐÑÎÍÀË ·································································································11
ÈÑÒÎÐÈß ÊÎÌÏÀÍÈÈ ············································································································11
ÎÑÍÎÂÀÒÅËÈ ························································································································11
ÏÐÈÃËÀØÅÍÍÛÉ ÌÅÍÅÄÆÌÅÍÒ ··························································································12
ÍÀÉÌ ÍÎÂÎÃÎ ÌÅÍÅÄÆÌÅÍÒÀ ÊÎÌÏÀÍÈÈ ··········································································12
ØÒÀÒÍÎÅ ÐÀÑÏÈÑÀÍÈÅ ········································································································14
ÊÎÐÏÎÐÀÒÈÂÍÀß ÑÒÐÓÊÒÓÐÀ ÊÎÌÏÀÍÈÈ ·············································································14
ÒÅÕÍÎËÎÃÈß ··························································································································16
ÎÁÙÅÅ ÎÏÈÑÀÍÈÅ ················································································································16
Ïðèíöèïèàëüíàÿ ñõåìà ðåøåíèÿ ·······················································································16
ÒÅÕÍÎËÎÃÈ×ÅÑÊÈÅ ÈÍÍÎÂÀÖÈÈ ÊÎÌÏÀÍÈÈ ·······································································17
ÏÀÒÅÍÒÛ È ÈÍÒÅËËÅÊÒÓÀËÜÍÀß ÑÎÁÑÒÂÅÍÍÎÑÒÜ ······························································19
ÍÈÎÊÐ ····································································································································21
Öåëè è çàäà÷è ·····················································································································21
Ïëàí-ãðàôèê ························································································································21
ÔÈÍÀÍÑÛ ································································································································23
ÏÐÎÄÀÆÈ (ÏËÀÍ ÄÎÕÎÄÎÂ) ··································································································23
ÁÞÄÆÅÒ (ÏËÀÍ ÐÀÑÕÎÄÎÂ) ···································································································24
ÔÈÍÀÍÑÎÂÛÅ ÐÀÑ×ÅÒÛ (PROFORMA) ····················································································26
Ïðèáûëè è óáûòêè ···············································································································27
Äâèæåíèå ñðåäñòâ ···············································································································27
ÈÍÂÅÑÒÈÖÈÈ ···························································································································28
ÈÍÂÅÑÒÈÖÈÎÍÍÛÉ ÏËÀÍ ·······································································································28
ÎÖÅÍÊÀ ÊÎÌÏÀÍÈÈ ················································································································28
Ìåòîä DCF ····························································································································28
Ìåòîä ñðàâíåíèÿ ñ êîíêóðåíòàìè ························································································28
Ìåòîä ýêñïåðòíûõ îöåíîê ····································································································28
ÏÐÅÄËÀÃÀÅÌÀß ÑÒÐÓÊÒÓÐÀ ÑÄÅËÊÈ ······················································································29
Îñîáûå ïðàâà èíâåñòîðà ······································································································29
Òðåáîâàíèÿ ê èíâåñòîðó ·······································································································29
ÈÍÂÅÑÒÈÖÈÎÍÍÛÅ ÐÈÑÊÈ ······································································································29
ÏÐÈÎÆÅÍÈÅ 1. ÑÖÅÍÀÐÈÈ ÐÎÑÒÀ ÊÎÌÏÀÍÈÈ ·······································································33
Ñöåíàðèé À ···························································································································33
Ñöåíàðèé B ···························································································································34
Ñöåíàðèé Ñ ···························································································································35
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